Jen Snell is Vice President at Next IT, the largest U.S.-based provider of intelligent virtual assistants. As a recognized marketing leader for emerging technology and enterprise artificial intelligence, Jen is leading Next IT's marketing strategy and user engagement programs. Jen is a frequent speaker and a leading contributor on topics shaping the development and design of interactive technologies. As both a visionary and a pragmatist, she translates the broad visions of technology leaders across the enterprise into actionable insights and purposeful solutions. Jen ensures that Next IT's A.I. powered intelligent interfaces deliver remarkable user experiences that advance her clients' business goals. Jen’s tireless enthusiasm is equally matched by her good humor, making her a pleasure to work with. She is a graduate of Washington State University and can usually be found either competing in water sports or skiing down a mountain.