As Executive Vice President of Sales and Marketing, Mitch leads Next IT’s global business initiatives with emphasis on market penetration, customer acquisition and business development. Leveraging Next IT’s global leadership in proprietary natural-language and artificial-intelligence software, Mr. Lawrence leads the world’s most successful team in the Intelligent Virtual Assistant space. Mitch has served in numerous sales, marketing and leadership roles with Global 2000 corporations Teva Pharmaceuticals, Hoechst Marion Roussel and Olympus Surgical as well as start-up and hi-tech companies such as World Wide Packets (now Ciena Systems) and Key Tronic Corporation. Drawing on over twenty-five years of experience marketing to enterprise-class IT clients and healthcare corporations, Mr. Lawrence is driving the execution of Next IT’s go-to-market strategy. Prior to Next IT, Mitch was Director of Sales and Account Management at global industry-leader Teva Pharmaceuticals, where he was responsible for over $1 billion in annual sales during each of his seven years of leadership and for the development of award-winning sales teams. Mr. Lawrence’s focus on the end-user and on creating business value for the client sets the table for long-term success at Next IT, and recruiting top talent has already set the stage for building a world-class sales and marketing team. Mitch attended Idaho State University, earning a B.S. in Business Administration/Marketing. He completed post-graduate executive coursework in leadership and marketing at Kellogg School of Business, Northwestern University; UCLA’s Anderson School of Business and Ross School of Business, University of Michigan.