Winning back the customer experience

It’s official. “Google” is now a legitimate verb, and when people want information about your company, they turn first to web-search for answers – which means that, to a large degree, enterprises have lost the ability to fine-tune their online customer experience.

Now, virtual assistants – like Watson, Siri and Cortana – offer a better way to find information: they deliver one, simple answer instead of a long list of maybes.

Leading organizations have begun implementing their own A.I.-based virtual assistants, giving their customers instant, accurate online service.

Not all virtual-assistant technology, though, is created equally. In this article, Next IT’s Rick Collins explains the importance of a well-designed A.I. stack.